Missed Opportunities
How often do we miss out on opportunities that could change everything for us simply because we’ve put on blinders to the world around us? I just read an article by a visionary author about his experience getting “talked over” while delivering his presentation at a networking mixer. Of course my first thought was “how [...]
Taking the “Ick” Out of Marketing
There’s a growing unrest I’ve noticed taking root in the Internet marketing world. Purpose-inspired entrepreneurs are getting downright sick of the manipulative marketing techniques and tactics taught by many of today’s business and marketing gurus. Marketing in its purest essence is simply communicating you to the outside world. Which isn’t a bad thing at all! [...]
Passion vs. Profit
There’s no question that the quickest, easiest path to big profits in your business is to help your clients make more money. It’s a simple translation… they see they can make more money working with you, so they are quicker to hand over money to you in return. I’ve been hearing an interesting theme among [...]
Taking A Stand For The Impossible
Can you remember a time in your life when you thought anything was possible? When you were inspired by a dream you believed could actually happen and in some way make this world a better place for all of us? I believe many people have a dream like that at one time or another. The [...]
My Best “Secret Weapon” for Success
If you’re expecting me to say mindset or marketing strategies or the latest technology gizmo, you’ll be sorely disappointed. While those are certainly important, my best secret weapon for success is none of those things. It’s people. Not just any people either. I’m talking about my very small, very select inner circle of support. The [...]
Ideas—The Power to Change Everything
“What’s the most resilient parasite? An Idea. A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules.” — from Inception Since the beginning of time, ideas have captivated the hearts and minds of millions. Created life, death, freedom, slavery. Sparked revolutions. And yes, even [...]
The Problem With Niching
Most business and marketing experts will tell you that one of the first things you need to do in your business is choose a niche. Heck, I used to teach that! The right niche can make it much easier to market your services and can dramatically speed up the growth of your business. So yes, [...]
The New Currency of Business
It used to be that succeeding in business simply required some sort of product/service differentiation, reasonable pricing, convenient packaging, and decent customer service. All fronted by slick marketing designed to persuade the customer why they couldn’t live without you and push them into a buying decision. That was the old currency of business. To be [...]
Which Came First…
Which came first… your product/service or your clients’ worldview/lifestyle? As marketers, I think it’s easy for us to believe our product or service comes first and radically changes the worldview or lifestyle of our clients. Not actually so. People typically buy into businesses, products, and services that reflect some aspect of the worldview or lifestyle [...]
If Not You, Than Who?
I believe the world is meant to be an exquisite tapestry with each person a uniquely individual hue, together making up the whole of a beautiful masterpiece. Sadly, this tapestry is not as it is meant to be. Many of us, from a very young age, are taught to hide our true color. We are [...]
