Top 10 Reasons Building Community Is Essential to Your Team

1. It meets a deep human need.

Belonging is one of the most profound human needs, yet it is also one of the most forgotten needs in our society today. By intentionally building community in your team, you will be fulfilling a need that has been largely overlooked in other areas of people’s lives.

2. Your team members will feel happier and more fulfilled.

If you take a look at Maslow’s hierarchy of needs, you’ll notice that both esteem and self-actualization are established on the foundation of belonging or community. People who are strongly rooted in a community are more successful and feel happier. Even better when it’s a community of people with a shared vision and values.

3. Your team will be more loyal.

Company loyalty is about so much more theses days than just a good salary and benefits. While things like meaningful work, autonomy, and being able to contribute to a bigger mission are all key factors, there’s no question that people who are happy and loving their team are more apt to stick around longer.

4. It will be easier to recruit new people.

Have you ever walked by a group of people who were obviously strongly bonded and wished you could join the party? When your teams are visibly happy, fulfilled, close-knit, and enjoying strong working relationships, your organization becomes irresistibly attractive to new talent. Your company will become known as a great place to work.

5. It will be easier to recruit more of the right people.

In spite of the belief that opposites attract, in the context of community, it’s actually like that attracts like. If you build a community with your team that reflects the values and purpose of the organization, this community will naturally attract more people who are an ideal fit.

6. You’ll have to deal with fewer conflicts and other serious issues.

Yes, even families have fights. I have observed, however, that organizations that communicate a strong purpose and values and build community around that struggle with fewer interpersonal issues within the team. I believe this in part true because even when the going gets though, people on the team have common ground to come back to.

There is an added benefit that healthy communities operate with clearly expressed “norms.” Instead of needing to squash conflicts or correct behavior issues with an iron rod, people are more likely to self-regulate based on the norms identified by the community itself.

7. Your team will be more productive and produce better results.

When your team members are happier, more loyal, and feel confident in their place in the community, they will consistently go above and beyond. Instead of just “putting in the hours” or doing the minimum requirements of their job, they will work to achieve results based on the best interests of the team and the company.

8. Your team will enjoy more creative collaboration.

The synergy among a closely bonded group of people who share a common vision and values is amazing. Instead of routine, boring brainstorming meetings, your team will be unstoppable with new ideas and collaborations that further the mission of the organization.

9. There will be more knowledge sharing among team members.

Instead of creating siloes or territorialism, strong communities share job knowledge much more freely. One obvious benefit of this knowledge sharing is that it’s like built-in cross-training of your staff. When you need an extra hand with a project, the knowledge base will be there more readily to fill in the gaps.

10. You’ll have an easier time capitalizing on people’s best strengths.

The natural order of a high-functioning community is that people are aware of their talents and use them for the benefit of the whole. So the more you take the emphasis off cut-and-dried job descriptions and put it instead on participating in the community, the more people will step up to the plate and contribute their best.

About Laura Ege

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