Creativity “on demand”

Yesterday, I coached a client around the question of how to keep moving forward with marketing and product/service development when the spark simply isn’t there.

Now for the most part, I think that what we create is far more brilliant when the spark of passion and creativity is present. Anything less, and it runs the risk of sounding sterile and text-bookish at best.

However, sometimes we’re simply not in that zone. It could be for a variety of reasons. Maybe the spark has gotten lost in the chaos of too much to do or the drudgery of tasks that aren’t in our sweet spot or even in the negativity of people around us.

It’s absolutely no fun to be in this creative dead zone. On one hand, you know you need to keep creating if your business is going to succeed. You don’t necessarily have the luxury of waiting until you feel the spark before you start creating. On the other hand, it can be downright painful (if not impossible) to take inspired action when you’re not “feelin’ the love.”

Here are a couple of the tips I shared with my client to handle this situation:

– Get to know yourself. Walk back through times you’ve felt creative and inspired. What contributed to this state? The environment? Habits or practices? Specific people (or simply being around people in general)?

For me, one of the best ways to reconnect with that spark of creativity is to get out into the mountain solitude with a pen and paper. The beauty of my surroundings is inspiration in itself. The silence helps quiet all the demands of life and let the voice of passion bubble to the surface again. And there’s something about the physical feel of the pen and paper in my hand that sets ideas free.

Being around people is also important to me though. I frequently get my best ideas talking with other like-hearted folks or with people in my tribe who need my help. Either way… when I’m creatively stuck, I know I either need to immerse myself with great people or head to the mountains.

– Practice, practice, practice. Once you’ve identified the elements that help you feel creative, schedule creative time into your calendar, and practice doing whatever works for you to get into the zone.

This will take less time the more you practice. At first you might spend far more time “setting the stage” then you spend actually creating. But the more you practice creativity “on demand”, the faster you’ll get at finding the spark and hanging onto it while you work.

Interestingly enough, as soon as I decided to write this blog post, I got an email from Lateral Action about “How to Handle a Creative Block (When You’re Supposed to Be the Creative Pro).” It was actually a lesson in a great free e-course they offer. It’s intended for creative professionals, but I’ve been impressed with the content and believe it to be useful to any entrepreneur. Check it out if you have the chance.

About Laura Ege


  1. Mark McGuinness says:

    Thanks Laura, yes entrepreneurs – and coaches – are very welcome at Lateral Action!

  2. You guys over at Lateral Action rock! I’ve been recommending you and your course to lots of people.

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