There’s no question that the quickest, easiest path to big profits in your business is to help your clients make more money. It’s a simple translation… they see they can make more money working with you, so they are quicker to hand over money to you in return.
I’ve been hearing an interesting theme among my clients and colleagues in the past couple weeks though. It is that the most viable option for a really profitable business is to work with clients in the areas of business, money, or career. Even if that’s not your true passion. Maybe slip your passion in the back door once you land the new client, but lead with one of those strong “money-makers”.
It’s an interesting question, and my gut instinct says that couldn’t possibly be true. Maybe that’s just because it’s my nature to fight for passion and idealism. I certainly wish I had hard proof to back up my instinct here.
There are some examples that come to mind, however, that validate my belief that you can make a good living by building a business purely around your true passion.
The first is a series of interviews I’ve been listening to from best-selling authors. (If you’re interested, there’s still time to sign up… http://www.successfulauthorsecrets.com/ … and no, I’m not an affiliate or in any way associated with this site.) While some of these very successful authors did make their fortunes around the topics of business, marketing, or money, there are an equal number who have shot into stardom completely in the “softer” topics.
Of course, each implemented the right strategies and frameworks to build a lucrative business around their book. But my point is that they haven’t achieved success by entering the market with a topic directly tied to making money and then slipped their passion in later. They’ve done it by living their passion full-out, writing books, and building businesses completely based on their core passion.
Another example that comes to mind is Simon Sinek. I’m currently finishing up the final few chapters of his life-changing book Start With Why. His personal story is incredibly inspiring. He burned out running a moderately successful advertising agency, went through a complete transition, and is now thriving living his passion every single day. And that passion is not directly linked to making more money for his clients!
So… if they can do it, why not you? I absolutely believe it’s possible!
About Laura Ege