Ideas—The Power to Change Everything

“What’s the most resilient parasite? An Idea. A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules.” — from Inception

Since the beginning of time, ideas have captivated the hearts and minds of millions. Created life, death, freedom, slavery. Sparked revolutions. And yes, even changed the world and altered the course of history.

That’s all well and good, but what do ideas have to do with your business?

There are all sorts of ideas we deal with every day. Positive ideas, negative ideas, big ideas, small ideas, ideas that drive us, ideas that draw us forward. Some are merely passing thoughts, while others take root and grow. Sometimes we react blindly to the idea. Other times we consciously choose which ideas to propagate and which to let pass.

What’s the idea that is alive and present in your business today? Are you acting out of fear (I have to close this next sale, or I won’t be able to pay the bills this month), or are you inspired by a higher ideal (this is my mission, and it has the power to change people’s lives)?

What ideas are driving or drawing your audience? Are they feeling manipulated to buy into your services, or are they excited to buy into an idea that’s bigger than they are—one that says something about who they are and the world you’re creating together?

And perhaps most importantly… an idea without action is worth nothing. What idea are you taking ownership of today that is worthy of inspiring action? Action from you, your team, your clients, and anyone else you share it with?